Learn More About Christellas Brand History
Christellas is a global online destination for formal fashion lovers where dress dreams come true in style! In 2008, founder Michelle Moline opened a shoppette in 164 square foot pocket shop in an historic building in SW Washington. In 7 short years, the shop has grown to become an international dress empire online offering the "Best of Brand" in ladies formal wear. The name was discovered in an Italian baby name book and shared a similar meaning to the owners, so she named the store Christellas. Our 10,000 square foot flagship store location and worldwide headquarters based in the beautiful Portland Metro area, Oregon. Christellas is all about helping the modern princess find her ultimate Dream Dress!
Late in the Spring of 2008 a dream and an opportunity collided in a little historic town in SW Washington that needed a magical place where every Princess could find her Dream Dress. The vision was a little vintage Old Hollywood, a dash of shabby chic meets Paris apartment boudoir in the ultimate dressing room of a classic Hollywood Starlit. The mission was to create an enchanted place where dressing dreams come alive, women feel catered to in the style of old school white glove customer service and the excitement of getting dressed up fuels the fashion fire. Christellas was born in a small pocket shop of a former historic hotel building in just 164 square feet. Two modest dressing rooms with fabulous curtains, one 6 foot rack of dream dresses, a French antique curio cabinet chalk full of jewelry and accessories and a dream in their hearts, owners, Michelle Moline & Frank Monteleone opened the doors to Christellas.
A LOT has happened since those humble beginnings. Since inception, the pocket shopette store has grown through 6 moves to accommodate growth and has settled into our present day location in Portland Metro area of Oregon. In fact, Christellas has grown into the largest dress store west of the Mississippi offering thousands of dresses in every style and color imaginable from size 00-32 in over 10,000 square feet. Christellas has become a dress meca catering to our amazing clients who come from all over the world to find the perfect gown for their prom, pageant, party, red carpet event, informal wedding, homecoming, winter ball, birthday bash, quince or special social occasion. Our customers truly drive our inspiration!
In 2011 Christellas launched online bringing forward our Best of Brand collection of dresses. Although thousands of dresses are produced every year by designers around the world, Christellas only carries the BEST designs from each designer. Both the founder and our expert stylists rate every dress for fit, the quality of materials used and style. Every dress found on our web site has gone through our “Best of Brand” rating process to offer the best fit and materials quality. Christellas specializes in carrying both established designers, as well as indie designers who are emerging in the world of formal wear.
What hasn’t changed despite our tremendous growth the original store has experienced is our commitment to the ultimate princess experience for every customer and our world class customer service. Working by appointment only for our in store experience offers us the opportunity to sincerely connect with each customer and this same concept is carried forward online with our Stylist Review option to help each customer find their Dream Dress and assure the best possible fit.
Our most important asset is our people, both our incredible customers and our dedicated employee family. The story continues and our future is bright as we evolve and grow our talented staff to continue to make our customer’s dress dream come true!